Texas Business Lawyer

Trademark Protection is Essential for Growing Businesses.

Every successful business seeks to develop a reputation in the marketplace. A reputation that identifies a business’ exemplary products and services, and creates an actual or perceived value in a product or service, is a valuable asset to a business. Companies like General Electric – with arguably the most recognizable trademark in the world - has built a reputation for that trademark over many, many years. Would Coca Cola be as valuable a commodity without its logo, a BMW without its famous propeller against a blue sky, or a McDonald’s restaurant without its signature Golden Arches? In each of these instances, a logo or trademark immediately apprises a consumer of the quality of product offered, and in each of these instances, the company that owns the famous mark has spent tens of millions of dollars to develop an affiliation between a product and its quality in the mind of the consumer.

Similarly, a growing business must take steps to protect its brand – its marks, logos, and names that they have used in commerce. In fact, during the initial growth phase of a business, a trademark takes on greater value, as it distinguishes a business from its competitors, and begins the process of building brand affiliation in the relevant market. Unfortunately, trademark litigation involves situations where an infringer attempts to free ride on the name and marks of a more successful, established business. The harm is greater that diverted revenues. The significant harm results when an infringer dilutes the value of an established trademark or logo in the marketplace, creating a likelihood of confusion between the existing mark and the infringer’s mark.

When a business approaches its aggressive growth phase, it is essential that its trademarks, logos, and other intellectual property be protected, and the business takes all reasonable measures to prevent infringers from usurping a quickly recognizable mark.

The lawyers of Vethan Waldrop, PLLC works closely with its clients to obtain trademark protection and take swift action to prevent theft or infringement of our client’s intellectual property.